Work

Selected work

A look at the content, search, and AI-visibility work behind the numbers — built to make brands relevant, discoverable, and effective.

Lead Generation · RPM Performance Coatings

Featured

Interactive Calculators & Selectors

For RPM Performance Coatings, I built an interactive calculator that helps buyers choose the right grating for their project. Users set their requirements with sliders and dropdowns, and the tool instantly recommends the best-fit product — turning a complex specification decision into a few clicks. Designed as a lead engine: every completed calculation became a Marketing Engaged Lead (MEL), giving the sales team qualified prospects and the context to reach out at exactly the right moment.

AEO · AI Search

AI Visibility & the Reddit Roadmap

Pioneered a brand's Answer Engine Optimization program — tracking visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and building an authentic Reddit presence to strengthen citation signals across the LLMs that increasingly answer for search.

Brand Launches · E-commerce

Brand & Product Launches at Scale

Led content for 32 brand launches and 350+ product listings across Amazon, Lazada, and Rakuten — from voice and messaging to A+/EBC content — spanning beauty, healthcare, household, and IT.

SEO · Organic Growth

Content Engines that Rank

Designed data-driven content engines — keyword research, on-page SEO, and off-page link building — that consistently rank on page one of Google and Bing, and lifted brand-wide website CTR by 1.2pp.

Email · Paid Search

Lifecycle & Paid Performance

Architected multi-touch nurture and drip email programs and tightly-aligned Google Ads campaigns — sustaining ~15% email CTR and 11% Ads CTR, both well above industry benchmarks.

Brand Building · Web

Brand Content Foundations & Websites

Built complete content foundations for new brands from scratch — voice, messaging, website copy, and launch content — establishing the system everything else scales on.