Content Strategy
Search & Discoverability
AI & Modern Content
Leadership & Transformation
Measurement & Performance
Swati
Rathore
Leading content transformation through every major shift in demand, helping companies evolve their strategy to stay relevant, discoverable, and effective.
- 8+
- Years in content & SEO
- 32+
- Brands launched
- 350+
- Products shipped
- 4+
- AI answer engines optimized
What I do
How I drive growth
01
Leading & integrating teams
I build, mentor, and lead content teams — and align them with creative, design, media, and analytics partners — turning cross-functional collaboration into measurable results.
02
Storytelling & creation
From copy and scripts to blogs, video concepts, and social creatives — high-quality content shaped hand-in-hand with creative, design, and production teams.
03
Emerging tech & AI visibility
An early adopter of Gen-AI and Answer Engine Optimization — shaping how brands surface across ChatGPT, Perplexity, Gemini, and AI Overviews with industry-first, PR-worthy ideas.
Selected impact
Results that compound
- Lifted brand-wide website CTR by 1.2pp through on-page SEO and conversion-focused content.
- Sustained ~15% email CTR and 11% Google Ads CTR — well above industry benchmarks.
- Led content for 32 brand launches and 350+ products across Amazon, Lazada, and Rakuten.
- Drove results across US, UK, EU, APAC, and Canada — adapting content strategy to each market.
- Built and led a content team of 7, managing 25+ brand pages concurrently.
- Pioneered AEO / AI-visibility strategy, building citation signals across major LLMs.