About

Hi, I'm Swati.

I lead content transformation — helping companies evolve their strategy through every major shift in how people search, discover, and decide. For 8+ years I've turned content into a growth engine: relevant to audiences, discoverable by search, and built to perform.

My path wasn't the obvious one. I trained as a biotechnologist, sharpened my craft as an academic writer, and fell for the puzzle of search — making complex ideas clear and findable. That curiosity grew into a career spanning B2B SaaS, D2C, e-commerce, and home services across the US, UK, EU, APAC, and Canada.

I build and lead content teams, and connect them with creative, design, media, and analytics partners to ship work that moves the numbers. Along the way I've launched 32+ brands and 350+ products, built content engines that rank on page one of Google and Bing, and kept CTR and ROI well above benchmark.

Today I'm most energized by what comes after the blue links. As an early adopter of Answer Engine Optimization, I shape how brands surface across ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Search is changing — and I make sure the brands I work with get found, cited, and chosen, by algorithms and audiences alike.

Whatever the channel, my approach is the same: start with the reader, lead with clarity, and let the metrics follow.

• Content Marketing Strategy
• SEO & AEO Strategy
• AI Visibility & LLM Optimization
• Editorial Calendar Management
• Content Performance Analytics
• Brand Storytelling
• Keyword Research & On-Page SEO
• Off-Page SEO & Link Building
• Email Marketing (Nurture / Drip)
• Marketing Automation
• Social Media Strategy
• Paid Search & Google Ads
• B2B SaaS & B2C Content
• E-commerce Content (A+/EBC)
• Customer Journey Mapping
• CRO & Landing Page Content
• Community Building (Reddit, Quora)
• Team Leadership & Mentoring
• Brand-Building Strategies
• Building TCO Calculators
• Reddit Roadmaps
• Website Creation
• Managing Salesforce & HubSpot

1. Senior Analyst — Online Content Management

   Apr 2023 – Present

   RPM Performance Coatings (RPM International, Fortune 500)

   Remote · US Market

   Lead end-to-end B2C content strategy across web, email, social, and paid — pioneering the brand's Answer Engine Optimization and AI-visibility program.

2. Sub Editor

   Nov 2021 – Dec 2022

   Livspace

   APAC · India, Singapore, Malaysia

   Managed a regional pool of writers, ideated story pipelines, and ran multi-geography keyword research and newsletter flows for APAC audiences.

3. Head of Content

   Aug 2019 – Sept 2021

   ZB Ventures

   India

   Built and led a team of 7; headed content for 32 brand launches and 350+ products across Amazon, Lazada, and Rakuten, ranking page-1 on Google and Bing.

4. Academic Content Writer

   Sept 2017 – Aug 2019

   CBI Solutions India

   India

   Authored and edited academic content for clients in the UAE, Singapore, and London — where I first cross-trained into SEO and creative writing.

5. Science & Maths Trainer

   Aug 2016 – Mar 2017

   Applect Learning Systems

   India

   Tutored students up to Class 10 in Science and Mathematics, with consultative parent engagement.